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Founded in 2005 by Bill Dobbie and Max Polyakov, the company was originally made up of a range of dating websites operated from and off-shore base.
In 2006, Polyakov and Dobbie acquired the Easy Date business and brand to complement and serve as an umbrella for their network of sites, which had been experiencing a steady growth in user base.
acquired Plenty Of Fish, another free dating site, in July 2015.
In November 2015, the UK site was awarded Best Marketing Campaign at the UK Dating Awards. In 2002 and early 2003, Match.com's then CEO, Tim Sullivan, tried to expand reach by expanding into the local dating scene with a service called Match Live.
The initial business scope developed by this team included a subscription model, now common among personals services, and inclusion of diverse communities with high first trial and market leaders status, including women, technology professionals and the Gay and Lesbian community.
Singles Net was also acquired by in February 2010, adding to Match.com's collective portfolio of domestic and international online dating brands.
announced its mobile application for Android in March 2010, making apps available on all major smartphone platforms.
has responded that it would create many problems trying to get background information from all their users. On UK, the British version of the site, the option to cancel your subscription, and to end auto renewal, is found under “my account settings.” It can also be terminated by calling customer support.
From 2011 to 2014 a man described by British police as a “sexual predator”, contacted thousands of women through the website. In March 2016 Derby Crown Court heard that four of the victims complained about the man to Match.com; one of the women was told that administrators could not do anything because he had not sent abusive messages through the site.
The judge in the case ruled on August 10, 2012 that did not breach its user agreements with consumers because the agreements "in no way requires to police, vet, update the website content" or guarantee the accuracy of profiles on the site.